About
AI adoption is often approached as a technology decision: select a tool, train employees, and encourage everyone to use it. That approach overlooks a more important opportunity. The real opportunity is to redesign how work gets done. Agencies that simply add AI to existing processes may save time on individual tasks, but agencies that rethink entire workflows can improve speed, profitability, creative output, collaboration, and client service. This course gives agency leaders a practical framework for identifying, redesigning, testing, and managing workflows that combine human expertise with AI capabilities. By the end of this course, participants will be able to: 1. Identify agency workflows that are strong candidates for human-AI collaboration. 2. Distinguish between tasks best performed by people, AI, or a combination of both. 3. Map existing workflows and identify bottlenecks, redundancies, and opportunities for improvement. 4. Redesign workflows with clear human responsibilities, AI responsibilities, and approval points. 5. Establish quality-control, privacy, and accountability standards. 6. Measure the business impact of redesigned workflows. 7. Develop a practical 90-day implementation plan.