About
Artificial intelligence is rapidly changing the marketing landscape, creating significant opportunities to improve efficiency, strengthen decision-making, and deliver better business results. But successful AI adoption requires more than experimenting with new tools. It requires a strategic, coordinated approach that connects technology investments to business objectives, establishes clear accountability, and manages risk. How to Build an AI Adoption Roadmap for Your Marketing Department is a practical executive education course designed for senior marketing professionals responsible for leading their departments through AI adoption. It provides a structured framework for evaluating organizational readiness, identifying high-value opportunities, establishing governance, and developing a realistic implementation plan. Participants will learn how to assess readiness across five key dimensions: strategy, people, process, data and technology, and governance. The course explains how to evaluate and prioritize potential AI applications based on business impact, feasibility, measurability, and risk. It also addresses the importance of establishing approved tools and usage guidelines, protecting confidential information, maintaining appropriate human oversight, and assigning clear responsibilities. A central component of the course is a practical 90-day AI adoption roadmap. Participants will explore how to move from initial assessment and preparation to controlled pilot projects, performance evaluation, and responsible scaling. The course also demonstrates how to measure AI's contribution through efficiency, quality, adoption, and business outcomes. By the end of this course, senior marketing leaders will have a clear framework for moving beyond disconnected AI experiments toward a measurable, accountable, and sustainable AI adoption strategy. The goal is simple: turn AI from an emerging technology opportunity into a practical business capability